Elon Musk Announces New Logo for Twitter

Elon Musk unveiled plans on Sunday to revamp Twitter’s iconic blue bird logo to an “X.” This decision marks another significant shift since his acquisition of the social media titan for $44 billion in the previous year.

The intent to transition to the new logo was revealed in a series of tweets by Musk in the early hours of the day. The Tesla mogul expects the change to be implemented globally by Monday.

“There will soon be a gradual farewell to the Twitter brand and all the birds,” stated Musk on his Twitter account.

The proposed alteration is not entirely unexpected, given Musk’s affinity for the letter “X,” as pointed out by Allen Adamson, co-founder of Metaforce, a marketing consultancy firm. As per Musk’s tweet last October, he considered the Twitter acquisition a stepping stone towards creating “X, an all-in-one app.”

Musk’s association with “X” extends to his space venture, Space Exploration Technologies Corp., commonly known as SpaceX, and his 1999 startup X.com, which later transformed into PayPal.

Despite Musk’s enthusiasm, the logo change received significant backlash on the platform. Adamson asserted that the shift might lead to confusion amongst a large segment of Twitter’s users who are already disconcerted with Musk’s numerous modifications.

Introducing new digital curfews and a higher tweet-viewing threshold as part of an $8 monthly subscription service were among the significant changes that were met with stern criticism. Revenue plunged drastically after Musk’s takeover due to massive layoffs for cost reduction and bankruptcy avoidance.

With many advertisers distancing themselves, fearing potential harm to their brands amidst the unfolding chaos, attracting them is crucial for Musk and Twitter’s revival. Despite this, Musk declared in late April that advertisers were returning without divulging any specific details.

The proposed logo change comes when Twitter encounters competition from Meta’s recently launched app, Threads. Touted as a text-based version of Instagram, Threads provides “a new, separate space for real-time updates and public conversations.” As per Adam Mosseri, Instagram’s head, it has quickly become an alternative for Twitter’s disgruntled users, with 100 million sign-ups within five days of its launch.